Design and build a services website that showcases the brand personality
Branding
P7 had an existing website, but wanted to refresh it to better reflect who they are, and what it’s like to work with them.
While the original site was functional, we were able to identify a number of issues both in terms of design and also technical performance. After going through the site audit process, it was agreed that the best approach was to start fresh, and rebuild the site. This allowed us to resolve the issues at the same time, without losing time to outdated systems in the process.
P7 were used to using WordPress already, and were happy for this to be the platform of their new site, which also fit with our recommendation. The key things they needed to achieve were:
Clear messaging
Smooth flow of content
Ease of use for both the client and for end users
Ease of content updates by the client
Optimised for SEO
Sophisticated and modern design that blended minimalist style with the vibrancy of the brand elements
In addition to the above, we were tasked with a very fast turnaround for this design and build, as Project Seven had an upcoming event that they needed the new site live for.
We love a challenge, so we jumped on board and got it done!
Vibrancy of brand personality needed to be present in the design and animations
SEO Strategy and Implementation
We wanted the performance increase to be noticeable from the start, so that the site’s ranking would reflect that.
We optimised images, content, page and post structures to fulfill this goal across the board. We have implemented asset caching, custom metadata for every page based on keyword research, and we assisted with a content overhaul. We also ensured that accessibility handled on all of the core site assets, as this impacts ranking too.
External to the site itself, we have created and are actively managing the associated Google Business Profile.
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